Media use research is a field of study that examines how individuals interact with various forms of media, such as television, films, social media, and video games. Researchers in this area investigate patterns of media consumption, the impact of media exposure on attitudes and behaviors, and the role of media in shaping societal norms and values. Studies in media use often employ a mix of quantitative and qualitative methods to understand how individuals engage with media content, how media influences their perceptions and beliefs, and how media consumption patterns evolve over time. Overall, media use research aims to provide insights into the complex relationships between individuals and media, and the broader societal implications of media consumption.